Cincoro is a Spanish name meaning five gold. The idea of this beautiful brand of tequila came up over dinner that involved five people including a basketball athlete Michael Jordan in 2016.
The other four co-founders include Emilia Fazzalari, Jeanie Buss, Wes Edens and Wyc Grousbeck. Cincoro was launched in 2019. It is a blend of lowland and highland agaves from Jalisco.
Named after the quintet ("Cinco") and the gold standard (oro for gold), Cincoro has its origin from a trip by the owners of Jalisco, Mexico, where they tried various options before deciding to choose Destiladora del Valle de Tequila.
Designed by Nike's Mark Smith, the bottle has five sides and has the role to be reminiscent of agave leaves. It was also named 23 degrees because it was in memory of MJ himself. The resulting product is a very striking design.
Its five smooth sides loosely depict agave leaves, while its bottom slopes up 23 degrees, representing Michael Jordan's iconic jersey number. The glass cork is an upside-down replica of the bottle, and Extra Añejo goes one step further, using a hand-polished black glass bottle with gold accents.
The five Cincoro co-founders did not particularly consider the long-term when launching their spirit. All brand owners are millionaires, so they focused more on producing delicious tequila instead of something that can bring wealth. But with the taste improvement, the audience's cheers came one after another, which led to almost unbelievable fast sales. Cinco offered people their hearts' desire: a premium liquor that poured almost effortlessly, in an elegant bottle, and just as attractive in the glass as it is on a bar cart.
Although a distillery also used to produce other spirits can be used to make Cincoro, its unique flavor profile proceeds from the aging process it undergoes. Of course, the brand's Blanco tequila has quite a bit of personality, you don't have to tarry for days to pass in old American whiskey barrels, but the other three Cincoro products take advantage of such a time and prove to be a good thing.
