Liquor Labeling Changes Are Coming
Posted On: July 28, 2016
The current labeling laws for liquor are confusing and convoluted. But thankfully, changes are on the horizon. Jake Emen (@mantalkfood) of Eater talks to distillers and finds out what needs to be changed, and how it will affect each category.
By Jake Emen
The flaws in today’s spirits labels, as outlined below, have led to myriad problems for distilleries and other producers, as well as for consumers, and even for bars and retail stores. The system, as regulated by theAlcohol and Tobacco Tax and Trade Bureau (TTB) is—in many ways—broken. The good news, though, is that there’s a light at the end of the tunnel. This fall, the TTB will open up an online forum for anyone to propose amendments on a huge swath of presently outdated rules; from adding new regulated spirits categories, to clearing up misleading labeling language. Below, what’s broken, why the commenting period is important, what the process is, and what could be the best outcome.
THERE’S A NEED FOR CHANGE AND THE TTB KNOWS IT
While the spirits industry has greatly evolved in recent years, directives which govern how liquor is labeled have been far more static. And generally, consumers can’t voice concerns to the TTB.
“I wouldn’t say it’s a once in a lifetime opportunity, but it is once in a very long period,” says Paul Hletko, president of the American Craft Spirits Association (ACSA), and founder and distiller ofFEW Spirits, of the TTB’s forthcoming open commenting period. The golden opportunity here is to, “really work with the TTB to help modernize, and work with a lot of labeling regulations so that they really represent the business as it is, and not as it was.” Read the entire article on Eater.com.