Whiskey Consultant & Educator
Robin Robinson is a private consultant to the American craft whiskey industry, where he helps small brands identify their unique narratives to penetrate and activate the marketplace; creates custom whiskey and spirits education for sales forces; and puts on quite a whisky show. Prior to that, Robin was instrumental in helping to build the Compass Box Whisky Co. in the United States as its U.S. Brand Ambassador and Brand Manager, where he was responsible for sales volume, retail and consumer education; and developing multi-tiered relationships through field marketing events, including tastings, pairing dinners, seminars, festivals, and social networks. He has combined his background in theatre and technology sales with a life-long love for Scotch, Irish and American whisky and is in demand as a lecturer on these subjects. Robin created the popular “Whiskey Smackdown” series at the renowned Astor Center in New York; he has also taught at the Culinary Institute of America, the Institute of Culinary Education (ICE), the Boothby Center, The Flatiron Room, and various USBG chapters across the country. He has been featured in publications such as 201 Magazine, the Chicago Sun Times, AskMen.com, and the Heritage Network, and was awarded “Highest Commendation” from Whisky Magazine’s 2014 Icons of Whisky.