Bourbon Gives Scotch a Run for its Money
Posted On: July 28, 2016
We recently celebrated National Scotch Day, and even though whisky from across the pond has its legions of fans, other categories are still booming. Bourbon, in particular, is still seeing record growth, as storied producers release new expressions, and new distillers experiment with different kinds of barrels and mash bill. It’s a great time to be a Bourbon lover.
By Jane Wells
Wednesday may be National Scotch Day, but the American spirit is taking over. Sales of U.S. made whiskeys — things like Kentucky bourbon and Tennessee whiskey — are outpacing other types, including Scotch. So whisky makers in Scotland (where they spell it without the “e”) are trying to get themselves off the rocks.
“Everybody’s trying to do something a little different to increase the number of ‘expressions’ on the shelf for their brand,” said Ray Pearson, a brand ambassador for various Scotch whiskys.
According to the Distilled Spirits Council of the United States, the overall spirits market is growing, with sales growing 4 percent last year to $72 billion. Hard liquor continues to take market share from beer. The most interesting news is that the biggest growth is high-end sales. Bottles over $20 now account for a fifth of total liquor volume in the United States. Read the entire article on CNBC.