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A Scotch Brand Ambassador Dispels Whisky Myths


What is the day in the life of a whisky brand ambassador? Well, for one thing, no two days are the same. Georgie Bell talks to The Drinks Report about her amazing job, her love for Scotch and the differences in whisky lovers around the world.


Breaking  Down the Myths of Scotch Whisky

By Joel Harrison

Georgie, tell us, what job do you do and where do you do it?
I am the luxury malts ambassador for Diageo, and really I do my job all over the world! I spend about nine months of my year on the road.

How long have you been doing that job?
This one I’ve been doing for just over two years now. My previous job, for the Scotch Malt Whisky Society, I was also travelling all over the world, so I’ve been a semi nomad Scotch explorer for nearly three and a half years.

What does this entail on a daily basis? What does the 9–5 look like for you?
There is no 9–5! Even the concept of that doesn’t exist. When I’m travelling, it’s 24/7! As for the job itself, it depends where I am in the world and who I’m working with. I might be at Glenkinchie in the morning, then at Mortlach in Speyside (anyone who knows Scotland knows they aren’t exactly close) in the afternoon. But that’s just one part of my job, when I’m in Scotland. Read the entire article on The Drinks Business.

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