Things like taking care of the environment, ensuring everyone at our events and those who work for us feel safe and welcome, and supporting local communities in music and culture.
Obviously, we’re still wildly passionate about our whisky. It’s our bread and butter. All the spent energy, time, and knowledge distilled into something beautiful. Passion makes that possible. That’s why we want to support others in their passions too, whether it’s bringing new music to people or highlighting those who stay true to themselves. It’s part of our DNA.
Staying true. Keeping it real. Being yourself. We tell it like it is, even if we don’t have all the answers. And everyone’s got their own recipe for realness – we can’t say for sure there’s one right way, but there’s definitely no wrong way either.
Even with Ballantine’s – enjoy it any way you want. It doesn’t have to be two ice cubes with a splash of straight whisky – but if that’s how you like it, do it. It can be whatever you like. In fact, you don’t have to look a certain way, behave a certain way, or have a certain kind of music on your all-time favourite playlist to enjoy it. Free yourself from expectations and live life the way you want. We’re big fans of the kind of parties where everyone and anyone is invited. Whether you like to drink whisky or you choose not to drink… when you Stay True, every choice can be the right one: there’s no wrong way.
Ever since George Ballantine made his first drop of whisky back in 1827, we’ve believed in doing things your own way, just like he did.
